Optimizing Mobile Partnerships for Scalable Growth and ROI

Mobile commerce isn’t just growing, it’s exploding. In the U.S. alone, mobile shopping has surged past $1 trillion, now outpacing desktop spending by 2 to 1. But here’s the catch: while users flock to mobile, brands often fail to capture that revenue without a mobile-first strategy.

Why Mobile Partnerships Matter More Than Ever

Mobile spending is scaling rapidly, doubling the growth of desktop.

52% of shoppers abandon purchases due to clunky mobile experiences.

Mobile is the top-performing channel for affiliate and influencer campaigns, but only when attribution works properly.

5 Proven Strategies to Boost Mobile Partnership ROI

1. Prioritise App Conversions

Mobile apps are the MVP of commerce. They convert 3X higher than mobile web experiences. Why? They’re faster, more personalised, and friction-free.

• Use deep linking to drive users straight into the app (not a browser or landing page).

• Tools like Button’s PostTap eliminate redirects, increasing checkout completion.

2. Choose the Right Partners

Not all publishers and influencers are created equal. The right ones amplify performance; the wrong ones drain your budget.

• Align with partners who reflect your audience’s interests and values.

• Test and refine: Continuously evaluate and optimise your partner mix—keep top performers, drop the rest.

3. Track Granular Mobile Metrics

Understanding performance means going beyond “clicks” and “conversions.”

• Break down data by iOS vs. Android—platform behaviours differ dramatically.

• Compare mobile web vs. app—apps typically yield higher AOV (average order value).

• Evaluate publisher-level insights to see who drives the most engaged, converting traffic.

4. Optimise the Mobile User Journey

Friction kills conversions. A smooth experience keeps users moving—and buying.

• Eliminate unnecessary redirects—link straight into apps whenever possible.

• Ensure cross-device tracking so a user moving from phone to tablet still gets counted.